The history of the famous children clothes brand Fendi started with the small shop for leather goods. It was founded in 1925 in Rome by spouses Eduardo and Adele Fendi. Due to the fact that these products were very attractive and were of high quality, the store quickly became popular among Roman fashionistas. In 1932 the couple expanded the scope and began to create fur products. When the German fashion designer Karl Lagerfeld was invited, this man has created a current image of Fendi brand. The designer has also developed the memorable double letter «F» logo used until now (it is sometimes called “Zucca” – “Pumpkin”) apparently symbolizing Fendi spouses. Fendi brand debuted with a line of children wear, shoes and accessories in 2011. All children clothes they produce for kids from newborns to teens are primarily distinguished by high quality and unique style. The key characteristics of the brand include lovely colors, soft fabrics and exclusive designs. Fendi creates practical baby things that are filled with a luscious and extraordinary palette of colors, and carefully avoids unnecessary frills that can make clothes too old and extravagant. In the latest collections for children Italian fashion house introduces a retro theme cut, actively uses the logo as decoration and welcomes layering.