Poppy is a British clothing company which makes adorable clothing and bedding for babies, kids and adults. It was founded in 1980 by Stephanie and Michael Richardson. It started as a company that sold decor and bedding. In 2006 their daughter Bryony took over the company and decided to combine her love of books and illustration with Poppy’s tradition of creating border prints in children’s clothes. That was when the storybook adventures of Poppy and Fred began. Every Poppy dress comes with a storybook about the characters Poppy and her dog Fred. Each season Poppy and Fred have a new illustrated story. The dresses feature them on the borders running around the hem, allowing girls to follow the adventures of their favorite characters. Amazing dresses, fantastic petticoats, classic cardigans, cute rompers with fabulous prints, bright tights and beautiful accessories are designed for girls of 0-10 years, perfect for special occasion or everyday wear. The company also has an eco side. Leftover fabrics are used to create other items, such as mom purses, homewares and accessories, so there is minimal waste. From girl’s dresses to hand-knit mittens, these unique pieces are the perfect edition to any girl’s wardrobe.