Pinko Up is an Italian brand that was founded by Pietro Negra and Cristina Rubini in 1986. The new collection of Pink Up is intended for girls aged 4-14 years and offers a stylish and fashionable look. It is characterized by innovative shapes and graphic details which make the Pink Up children’s clothes twice lovely and cute. Girls’ collection is characterized by floral prints and lightweight concepts of the models. The fabrics range from silk to cotton and the colors are totally diverse. Pinko Up collections are also featured by graffiti prints that cover T-shirts and dresses. The collection has four main themes including indigo, pop prints/graffiti, white&stripes, and afro pop. Standing out from black and white backgrounds are colours like deep blue and bright red; posh appliqués like heart-shaped sequins and tulle inserts make the clothes lively and fun. Pinko Up also has a collection of romantic clothes with flower prints and pastel colours such as pink and cream. The Pinko Up collection presents a rich selection of colourful, comfortable children’s clothes suitable for many diverse occasions while staying loyal to the brand’s signature elegance – girly, fierce and glamourous.