German born fashion designer Philipp Plein launched his brand in 1998. In 2004 Philipp Plein introduced his first fashion collection comprised of clothing for men, women and children whose signature symbol was his famous laughing skull. Philipp Plein has quickly grown to become a leading international Swiss-based fashion house. The driving force of the company is human inspiration and creativity with the aim to set trends rather than following them. The new Philipp Plein Petite children’s clothes collection is designed for boys and girls aged 4 to 16 years. The play is the main theme in this kids collection. The little men wear leather jackets completed with maxi skull on the back and jeans of all types, as well as Bermuda shorts, polo shirts and T-shirts featuring a variety of gambling motifs such as playing cards, dice, or even poker chips. For girls Philipp Plein creates dresses sparkling with patterns and colours, kaleidoscope jumpsuits, leggings, miniskirts and T-shirts decorated with images inspired by fairy tales and the animal kingdom, covered in stones and glittering crystals. Materials are pure and natural: leather for jackets, various types of cotton, from fleece to jersey and poplin, in addition to pure silk.