The company was founded in the Netherlands by the couple – Willem and Marieke Olsthoorn – as the family business, where young and ambitious couple attempted to create the new type of children clothes. Willem and Marieke Olsthoorn have changed the philosophy of children clothing. Back then in 1963, children clothing was absolutely similar to that of adults and it was the size that differed. The founders of Oilily could not stand the thought that children wear boring and colorless clothing. They rejected grey, white and black clothing of adults that was extrapolated on the children fashion. Instead, they suggested the use of colorful, bright fabrics and original almost fairy tale designs of clothing. At the same time, Oilily has managed to preserve the balance between functionality and original design of their clothing. They created original, bright and attractive children clothes. The Oilily brand offers impressive collections specially designed for children aged 12 months – 12 years. The Oilily collections present a wide range of items in vintage-inspired floral and romantic prints, including coats, jackets, dresses, leggings, shirts, blouses, shorts, skirts, T-Shirts and zip-up tops. The basic idea of the brand is to brighten kid’s fashion with lots of colours and positive emotions.