Liu Jo is a company that was founded in Italy in 1995. Several years later, the company entered the international market. The brand includes women’s and men’s clothing line as well as a line of accessories. The company creates a new seductive and romantic style while maintaining the traditions. For the sixteen years of its successful existence, the brand gained popularity and recognition worldwide. For the moment, the company’s stores are located in major cities such as Hong Kong, Vienna, Milan, Rome, London, Geneva and Osaka. The company’s designers are inspired by travel and then translate their ideas into unique creations. Each new collection seamlessly combines unusual styles and colors. However, the brand keeps unchanged its typical traditional Italian tailoring and quality of materials. Among the regular fans of the brand are such celebrities as Sarah Michelle Gellar, Ashlee Simpson, Natalie Imbruglia and many others. Also there is children’s line of accessories and clothing that is actively developing. Popular line of clothing for children Liu Jo Girl of 2008 was supplemented with shoes and clothing for infants. The same year there was a collection of children’s clothing for boys on sale. Parents and children appreciate not only the novelty and conformity to the fashion trends, but also practical materials.