Levi’s brand has appeared in America in 1853 and is one of the most popular brands worldwide. Perhaps only a child does not know what is Levi’s. Jeans of this brand appeared thanks to Levi Strauss. It was he who has decided to create jeans. The first collections were made from fabric for tents. This is a very dense fabric. Modern for our generation jeans became such as we are used to seeing them of traditionally blue colour just because Levi had no more materials during sewing and he decided to use the blue twill. Later, he invented pockets, rivets and other fasteners. Few years later there has appeared the logo with two horses on the jeans. When there was the Second World War in the United States, almost all were dressed in military products of Strauss. Years passed and the brand was developing. Now this trademark is even more popular. Collections are now not so scarce. In the year the brand produces a large amount of jeans, shorts and shirts in a variety of directions starting from classic to casual models. For the present moment there is a great majority of loyal followers of this popular brand around the world.