Company “Joha” has been founded in 1963 and is already over three generations controlled by the family Johansen. Continuity and experience of generations allow the company to create the most comfortable, easy to use and at the same time extremely smart and eco-friendly clothing for kids. Company “Joha” is one of the largest Scandinavian producers of underwear, sleepwear and wearing for home for children from birth to adolescence. Basically, clothes and underwear of this brand are sold through the European network of distributors. Today, the company employs about 400 employees and production comprises more than 6 million items of products. Relationships of the company with distributors are built on a strong partnership basis, so the company will ensure that the core collection which may be shipped on request of distributor within 48 hours is always available among the warehouse residues. In addition, the company offers fashion season collection which can be combined with the basic one twice a year. “Joha” tends to produce linen for children only from environmentally friendly materials. Natural materials and correspondence to all hygiene requirements are the main targets set out in the price and quality of goods. Products of the label are always the convenience, comfort and simplicity.