In 1923 Hugo Ferdinand Boss has founded a small garment factory for the production of working clothes and sportswear in Metzingen. After the death of Hugo Boss in 1948, the company was headed by his son Eugen Holi. In 1953, Hugo Boss released the first men’s suit. In 1967, the company passed into the hands of children of Eugen Hawley – Uwe and Yonena. In 1975, the firm has attracted Austrian designer Werner Baldessarini. Today is the head of the company is Bruno Seltzer. Hugo Boss is the world famous German fashion house which has managed to become a real symbol of strict classical elegance. The brand is known primarily for its men’s suits sitting perfectly. In addition, it produces men’s and women’s collections, in which classic and minimalism effectively intertwined with the latest fashion trends. Boss is a brand that is known for its contemporary and versatile design. Wearing for children of this brand is made of high quality materials. The design would satisfy even the most sophisticated taste. Every boy would look like a real man, if only he would decide to wear clothing exactly of this brand. Sense of comfort is not the least thing and it plays a great role for the brand designers.