Beverly Hills Polo Club is an American brand which is famous for its products for men and women in the popular style casual – clothes, shoes, accessories and fragrances. Brand logo is the rider, polo player. Brand appeared in 1982 and it has been created by two students from Los Angeles with a simple goal: to earn money to pay for their college career. Originally there were made only purely T-shirts, so they did not require a huge cash outlay, but always were relevant in sales. The attention of buyers was attracted by its huge name (the name of one of the oldest polo clubs of America), due to this advertising was not necessary. Business proved pretty successful as in the U.S. polo was very relevant and popular kind of sport and clothing in this direction, respectively, too. In 1983 the brand released its first collection in which sweatshirts that just captivated fans of the brand were added. With each passing year and with each collection gained confidence and popularity and already in the 90s brand was recognized worldwide. Americanized preppy style is the main characteristic feature of this famous brand that use so much popularity among the parents and their children.